E-JUST participated in Egypt Entrepreneurship Summit 2019

E-JUST participated in Egypt Entrepreneurship Summit 2019

Dr Atef Elshabrawy, professor of entrepreneurship and innovation has successfully participated in two sessions during the Egypt Entrepreneurship Summit 2019 and hosted by the Arab Academy for Science & Technology and Maritime Transport from November 21st to 23rd 2019.

The first session, organized under the title “Entrepreneurship: The Power of Purpose & Potential” The session was talking the challenges of serving the bottom of the pyramid, necessity entrepreneurship. Prof Atef has presented some facts like the role of business has traditionally been ignored in the global debates around economic development and poverty alleviation. The recent global success of the mobile telephony industry, and the rapid growth in emerging markets over the last two decades has, however, forced a rethink. Instead of top-down, development aid-driven strategies, more discussions now focus on providing goods and services profitably to the base of the economic pyramid (BOP), like mobile phone companies have. Atef’s presentation explored how entrepreneurs living and working at the ‘bottom of the pyramid’ overcome acute resource constraints to create something from nothing. He presented the map of a national initiative to be implemented by the Egyptian government in collaboration with the world bank to empower those who are currently benefiting from Takaful & Karama program. Despite extremely challenging conditions, they are able to assemble resources and to combine and align principles of collective business strategy and social value chain creation to effect important economic and social change. Using a resource based behavior change and nudge session, we can redirect the spotlight onto the individual entrepreneur in economic empowerment and make them choosing to join wage-employment or self-employment imitative proposed by FORSA program.

The second session Dr Atef participated in was under the title “The Role of Universities in Supporting Entrepreneurship” . During this session Dr Atef presented the latest changes in the nature of role of universities. He pointed out that Engaging in innovation and entrepreneurship is the key for universities to stay relevant and to contribute to national’s economy and to the quality of life of university. He discussed a few of the issues that influence a university’s participation in the process of entrepreneurship. He pointed out the fact that there is no “one-size-fits-all” model, and he presented the wonderful works undertaken by Egypt-Japan University of Science and Technology (E-JUST) since its inception as one of the first entrepreneurial university in Egypt and Africa. E-JUST now is lunching a full Entrepreneurship and innovation entrepreneurial ecosystem focusing on helping students, firms, and entrepreneurs, including contract research, the provision of business support and counselling, sensible handling of intellectual property issues, top-notch laboratories and equipment etc. More, Dr Atef presented how E-JUST is at the heart of its local community in Borg Alarab and smart village and be considered to have a duty to contribute to that community by supporting business activity, particularly at a small-scale industries. Finally, his contribution emphasized that in the E-JUST model of the entrepreneurial university, based on the objective of maximizing the returns from intellectual property, research and innovation, the main stakeholders are researchers, technology transfer offices (TTOs), businessmen, incubator’s clients, venture capitalists, and companies. Including in the problem student start-ups increases the number of actors involved in the entrepreneurial ecosystem. Students are obvious stakeholders but alumni, university teachers, new generation incubators, accelerators and the companies supporting them, co-work spaces, institutional actors supporting entrepreneurship, and public authorities that implement strategies to develop local entrepreneurship are also relevant stakeholders.