Arendsee takes an all-encompassing view to the question. “Well… there’s the photographer, the camera, the lens and the photographic medium," they said. "If it’s a digital photograph or an analog method that uses negatives, there’s also the element of developing and post-processing."
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The big news for independent designers and brands wanting to sell their own merchandise, however, is that Instagram has declared it’s making it easier to add an existing shop or open a new shop on their profile.





In the months to come, Instagram will test a native affiliate tool that will allow creators to discover new products available on checkout (Instagram’s in-app purchasing model), share them with their followers, and earn commissions for the purchases they drive. This doesn’t mean much for independent businesses looking to promote their own products, but it does give them the opportunity to get their goods in front of the influencers that can recommend them.

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